The problem
Our client needed to migrate from Mailchimp to Acoustic while maintaining seamless event management capabilities. The key challenge was creating a robust integration between Bizzabo and Acoustic to handle event registrations and check-ins.
Every time a user registered for an event in Bizzabo or checked in to an event session, their event registration data was having to be sent to Acoustic.
The solution
We leveraged the Acoustic API to push the event registration data to Acoustic. Working with Acoustic’s database-centric architecture, the client had multiple teams, synchronised applications and use cases that interact with Acoustic. We architected the Acoustic solution to handle multiple use cases, with one core database and multiple tables.
Our logic dealt with:
- Mapping countries to ensure country names match the country schema
- Removing special characters from the data before pushing it to the Acoustic API
- Getting profile data from Acoustic for existing contacts and ensuring it isn’t over written with new event registration data.
- Recording any errors from the Acoustic API
The solution enabled easy tracking of event registration status, distinguishing between registered attendees who had and hadn’t checked in. This enabled them to send targeted reminder and follow-up emails.
Systems Integrated
- Bizzabo
- Acoustic
- Make
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