Connecting WordPress with ActiveCampaign allows you to turn your website into a fully automated growth engine.
When the two platforms work together, you can capture leads directly from your site, trigger personalised email journeys, track visitor behaviour, and automate follow-up without lifting a finger.
Common use cases
- Lead capture: with logic to segment leads based on the page they signed up from, what they clicked on or their interests
- Subscriber onboarding: when someone signs up for a lead magnet, introduce them to you, your brand and how you can help them
- Member onboarding: when someone joins a membership site, automatically send them personalised emails, open up gated content and track engagement
- Followups: send follow ups based on website behaviour. E.g. if someone visitings the pricing page 3 times without converting, them them a follow up campaign
- Content-aware: when someone signs up after reading a certain category of posts, tailor the onboarding sequence to match the category
- Event registrations: when running webinars or workshops from WordPress, sync attendees with ActiveCampaign to automate reminders, sending of replay links etc
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